Our Story
Founded in Shanghai, JUYI CHR was born from a simple observation: importing bakery and professional kitchen equipment is often complicated by unnecessary middlemen.
We decided to change this by creating a direct bridge between the best Chinese factories and European distributors.
Our multicultural team understands your quality requirements and speaks the language of your suppliers.

Our Values
Transparency
No hidden margins. You see exactly what you pay for.
Quality
Every piece of equipment is rigorously tested and CE certified.
Service
Dedicated 24/7 support to accompany your project from A to Z.
Our Expert Team
100+ years of combined experience in CHR, supply chain, and logistics.

Philippe Dubois
Founder & CEO
38 ans d'expérience
Recognized expert in the European CHR industry. 38 years of experience in the largest catering groups.

sheng yu
Directeur Supply Chain Chine
20 ans d'expérience
Spécialiste de l'intégration de la chaîne d'approvisionnement CHR en Chine. 20 ans d'expertise en sourcing.

Nathalie Garnier
Directrice Commerciale
28 ans d'expérience
Leader expérimentée en distribution et développement commercial. Dirige notre équipe de vente européenne.
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Minimum order: $10,000 USD. Fill out the form below.